Kalian mungkin berpikir bahwa harga jasa desain untuk UKM dan corporate tidak memiliki perbedaan yang signifikan. Namun, itu adalah kesalahan besar yang bisa membuat kalian kehilangan potensi pendapatan. Artikel ini akan membahas 7 perbedaan utama dalam harga antara UKM dan corporate yang harus kalian ketahui sebelum menentukan harga jasa desain kalian.
Jenis Industri yang Dilayani
Setiap industri memiliki karakteristik yang berbeda, dan ini dapat memengaruhi harga jasa desain.
UKM
Pada umumnya, UKM lebih banyak fokus pada pemasaran lokal dan memiliki produk atau layanan yang lebih spesifik.
Corporate
Perusahaan besar cenderung bekerja dalam berbagai jenis industri dan memiliki target pasar yang lebih luas.
Kompleksitas Proyek
Complexity of the project refers to the difficulty of the design and the level of expertise required to complete the project.
UKM
Pada umumnya, proyek yang dilakukan oleh UKM cenderung lebih sederhana dan mudah dipahami. Harga yang ditawarkan kalian sebaiknya disesuaikan dengan tingkat kesulitan dalam proyek.
Corporate
Corporate clients usually require more complex designs that may involve more time and effort. Thus, the cost of these projects will be higher.
Jumlah Revisi
Revisions are important to ensure the design meets the client’s requirements. However, too many revisions can affect the project cost.
UKM
Klien UKM cenderung tidak memerlukan revisi yang terlalu banyak dalam desain mereka.
Corporate
Corporate clients may require multiple revisions in order to meet their specific requirements, which can affect the project cost.
Jangkauan Waktu Pembuatan Desain
The timeline required to complete the project can affect the cost of design services.
UKM
UKM clients may require a shorter timeline and may need the project completed quickly. This may affect the project cost if the timeline is too short.
Corporate
Corporate clients may require a longer timeline, which can affect the project cost because it requires more time and effort from the designer.
Lokasi Klien
The client’s location can also affect the cost of design services.
UKM
UKM clients are usually located in the same city or region as the designer, so there are no additional travel costs.
Corporate
Corporate clients may be located in different cities or even different countries, which can increase the project cost due to travel and accomodation expenses.
Jenis Layanan Desain yang Dibutuhkan
The type of design service required can also affect the cost of the project.
UKM
UKM clients usually require a simpler type of design service such as logo design, website design, or social media design.
Corporate
Corporate clients may require more complicated types of design services such as branding, packaging design, or print advertising.
Ukuran dan Kapasitas Produksi
The size and capacity of the client’s production can also affect the cost of the project.
UKM
UKM clients usually have a smaller production capacity and may require a smaller design project.
Corporate
Corporate clients may have a larger production capacity and require a larger design project, which can affect the project cost.
Tips Bonus
- Research your client’s industry and competition to get a clear understanding of their specific design needs.
- Be transparent about your pricing and discuss it openly with the client before starting the project.
- Set clear expectations for revisions and include it in the project contract.
- Provide accurate timelines for the project and make sure the client is aware of any possible delays.
- Offer additional services such as branding or marketing strategy to increase the project value.
- Keep in mind the importance of building a long-term relationship with your client.
- Use Ratecad to help you determine the appropriate pricing for your design services based on industry standards.
Kesimpulan
Kalian sekarang memiliki pemahaman yang lebih baik tentang perbedaan harga jasa desain untuk UKM dan corporate. Jangan lupa untuk menyesuaikan harga jasa desain kalian dengan perbedaan-perbedaan ini dan gunakan Ratecad untuk membantu kalian menentukan harga yang sesuai dengan referensi harga dari Eveerykit. Dengan menggunakan produk Ratecad, kalian akan mampu menetapkan harga jasa desain kalian dengan lebih akurat dan 100% gratis!
